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Explainer 14 min

Can AI Run Your Plant ?

Everyone's being sold the same dream: lights-out plants, humanoid robots, AI that sees and understands everything on the shop floor. David and Willem take a hard look at how close manufacturing actually is to that dream, and where the real, usable AI opportunity is hiding today. In this episode: -Why lights-out plants exist, and why most brownfield sites can't just copy them - The data nobody's touched yet: manuals, shift reports, maintenance notes, P&IDs, and the knowledge only your engineers carry around in their heads - Why "autonomous investigation" (AI that helps engineers dig into a problem fast) is a far more realistic first step than "autonomous control" - What it actually takes to get there, technologically and organisationally

  • David and Willem's nuanced answer to "Can AI run your plant?": lights-out, fully automated manufacturing already exists, but only under narrow conditions, structured environments, repetitive processes, and greenfield plants designed for it from the start, not something that transfers easily to older brownfield sites.
  • Genuine AI-driven gains in robotics and vision systems are real (capability has accelerated fast in five to six years), but most brownfield plants lack the digital engineering files and simulation data that would make full autonomous plant control realistic any time soon.
  • AI's most realistic near-term opportunity for existing plants isn't control, it's finally making previously unusable text data (manuals, shift reports, P&IDs, incident reports) genuinely useful, something that would have taken a huge team for mediocre results even a decade ago.
  • The pump P101 example shows what's now feasible: AI agents correlating shift reports, OEE data, CMMS history, manuals, and pictures to support an engineer's investigation, work Willem says would have gotten a flat "don't start" from anyone proposing custom software for it ten years ago.
  • Willem reframes the real goal as autonomous investigation or a "clever aid" rather than autonomous control, a target he calls a thousand times easier to achieve and far more realistic, starting with an aid that proves itself before any move toward more autonomous data investigation.
  • Two things determine who can actually execute on this, per Willem: access to genuinely contextualized data, and a knowledge layer on top of it (both generic equipment knowledge and site-specific knowledge); David adds that the organizational side, IT and OT cooperating, matters just as much as the technology itself.

Cold Open, the Book Plug, and Getting to the Real Question

00:00 – 02:21

The video opens with a teaser cut of David's core question, when I say AI and manufacturing, what comes to your mind, and Willem's answer: fully automated, no-people, 24/7 sites that look like magic. Before properly diving in, David pauses for a genuine ask: the video is being recorded a month before the ITOT Handbook launches, and pre-orders and reviews are what beat Amazon's algorithm, so he asks viewers directly for support.

With that out of the way, David re-asks the opening question for real, and Willem repeats his answer: those lights-out, fully automated sites, what he calls an automation engineer's dream, though only if the automation is actually useful, not automation for its own sake.

“If you believe the marketing, yes, it can. But you know, at the IT/OT Insider we need to go past that bling message that you hear everywhere, David.”

Willem van Lammeren · 00:50

Lights-Out Already Exists, But Only Under the Right Conditions

02:21 – 04:25

Willem points out that lights-out manufacturing already exists if you look in the right places, heavily automated car factories and fully automated warehouses with robots picking, packaging, and even reorganizing stock on their own. David agrees these are genuinely interesting examples, but is quick to name the conditions that make them possible: a structured environment, repetitive processes with little variation, and automation designed in from the start, which makes the approach far more applicable to greenfield plants than to brownfield ones that have run for decades.

Willem underlines the point with his own example: a fifty-year-old, manually operated warehouse isn't something you simply transform into a fully automated one with software, it's simply not possible.

“We need to have a structured environment. We can't just keep on slapping AI on everything.”

David Ariens · 02:53

Is This Really AI, or Just Very Clever Automation?

04:25 – 06:14

David pushes on a fair challenge: are the robotics and warehouse examples actually AI, or just very clever automation and digitalization dressed up as AI. Willem concedes some of it is exactly that, everyone's had to claim they do AI for a few years now, but insists the underlying capability shift is real: what robots can do today versus five or six years ago has genuinely accelerated thanks to AI, and vision systems, once purely deterministic, are now vastly more powerful and accessible to everybody.

David's caveat is the one that matters most for existing plants: most brownfield sites simply don't have the fully digital engineering files or simulation data that new, digitally-native plants are built with, which means having AI actually run a plant may be a step too far for now. What current AI is genuinely good at instead, something largely untouched until recently, is working with knowledge.

“I think everybody needs to say they do AI for a couple of years now. But take a good look at what's really changing, if you're looking at robotics, the things they can do now compared to five, six years ago, it's really moving fast thanks to AI.”

Willem van Lammeren · 04:25

The Data We've Always Ignored: Manuals, Shift Reports, and P&IDs

06:14 – 07:08

Willem names the huge category of data manufacturing has quietly neglected for decades, manuals, procedures, shift reports, incident reports, P&IDs, not because it wasn't valuable, but because handling it properly would have taken a huge team for mediocre results even ten years ago, so it simply wasn't worth the effort. What's changed is that AI and large language models are now genuinely good at handling text, which suddenly opens up real opportunity in exactly that neglected data.

“We've been neglecting a huge set of data for decades, manuals, procedures, shift reports, incident reports, because it was just too difficult to handle. Now handling text the way AI and LLMs do opens up a lot of opportunity for us.”

Willem van Lammeren · 06:14

The Pump P101 Example: How an Engineer Actually Investigates

07:08 – 09:19

David sets up a concrete scenario: an engineer trying to understand why pump P101 has been losing performance over recent weeks. Willem walks through everything that investigation actually involves in practice, looking at the pump itself, checking maintenance photos for corrosion, reading the P&ID to understand what's connected, querying the PI system for power draw and tank levels, checking OEE reports for downtime events, searching the CMMS for maintenance history, consulting the manufacturer's manual for safe operating points, and reading shift reports or simply talking to people.

Ten years ago, Willem says, building software to support all of that would have gotten a flat no. Today, it's genuinely feasible for a set of AI agents to process shift reports, pull OEE and SAP data, correlate everything, even read pictures against manuals and curves, combining it with basic domain formulas to build a real performance-support system for that engineer.

“He would look at the P&ID, query the PI system, look at OEE reports, search the CMMS for maintenance history, pick up the manual, read shift reports, talk to people. Ten years ago, if you said let's build software to support that, we'd have said just don't start.”

Willem van Lammeren · 07:41

From Autonomous Control to a Clever Aid: Redefining the Goal

09:19 – 10:49

David reframes what this actually represents: not steps toward autonomous control of the plant, but steps toward autonomous investigation, or at minimum a very clever aid. Willem agrees the realistic starting point is the clever aid, since jumping straight to a fully autonomous system hunting through data on its own is a big leap, but once that first step is proven to work, there's not much stopping the AI from reading data, finding correlations, and reporting findings back to the plant, operators, and engineers on its own.

That framing, investigation and advice rather than control, is, in Willem's words, a thousand times easier to achieve and more realistic for brownfield plants, a point David extends to every industrial setting, not just older ones. David flags the obvious pushback before anyone raises it: doesn't this just sound like what the marketing already claims?

“I think you start with a clever aid, that's the first step. Instead of asking AI to control your plant, lights out, fully automated, this is a thousand times easier to achieve, and more realistic.”

Willem van Lammeren · 09:36

The Real Bottleneck: Contextualized Data Plus a Knowledge Layer

10:49 – 12:05

Willem answers David's implicit challenge directly: there's a real spectrum between companies that can actually execute on this and those that can't, and the single biggest factor is access to contextualized data, structured data, time-series data, and a clear picture of the events happening in a plant, exactly the groundwork covered in their earlier data platform videos.

On top of that data foundation, he adds a second, newer layer: managing knowledge itself, whether generic knowledge about equipment like pumps and heat exchangers, or site-specific knowledge about how a particular plant does things, the domain of context management and ontologies. Without both of these elements, contextualized data and a knowledge layer, Willem is clear you won't get very far, but with them, genuinely useful results become possible.

“No matter how good the AI gets, if it doesn't have access to the data, it's gonna be useless.”

Willem van Lammeren · 10:49

Two Sides of the Same Coin: Why Organization Matters as Much as Technology

12:05 – 13:04

David reminds viewers that everything discussed so far is only the technical side of the coin, the organizational side is equally important, and for this kind of innovation, neither IT nor OT can pull it off alone, cooperation between them is essential. He points back to their earlier "What is IT/OT convergence?" video for viewers who want to dig into that organizational half specifically.

He closes the point by asking Willem to confirm a simple statement: that starting today is always the better option. Willem reframes it as a choice between two plants ten years from now, one that started today, and one that never started at all, and asks which of the two you'd rather be.

“That's the technical side of the coin. The organizational one is equally important, and for this kind of innovation, neither IT nor OT can do this alone.”

David Ariens · 12:05

Eating the Elephant: Start Today

13:04 – 14:38

David lands on the practical takeaway: collecting and contextualizing data is a genuinely huge effort, not a small one, but the way through it is the same as eating an elephant, piece by piece, starting today. He points viewers toward the channel's other industrial AI, data platform, and unified namespace videos for further exploration, and closes with the standard pointers to ITOT Insider's free content, the interactive ITOT Academy program, and the newly available ITOT Handbook.

“It's a gigantic effort, but it's like eating the elephant, piece by piece, starting today.”

David Ariens · 13:20
Full episode transcript raw feed ▸

David: When I say AI and manufacturing, what comes to your mind? Willem: Fully automated, no people present, twenty four seven sides that look like magic almost. David: Can AI run your plans? Willem: Take a good look at at what's really changing. Things that robots can do now compared to five, six years ago. It's really moving fast thanks to AI. David: also not just what they can do, but how we program them, how engineers actually create the software to do what they have to do. Willem: So, David: Here is a simple question for you. Can AI run your plans? Willem: If you believe the marketing, yes, it can. but you know, at the IT/OT Insider we need to go past that bling message that you hear everywhere, David. David: Yep, that's what we do. That's what we will explore also in this video of the IT/OT Insider Now, before we dive in, so we are recording this video exactly a month before our book is going to be released and we need your help in beating the Amazon algorithm overlords. So for those who don't have experience writing and selling a book and the only way to be visible is if you pre-order, if you leave reviews, that way we shoot to the top. So please, it would mean a lot. If you do so. Having said that, Willem, when I say AI and manufacturing, what comes to your mind? No backflips? No backflips. Willem: Only if it's useful. but yeah, that's what comes to mind. Those fully automated, no people present twenty four seven sites that that look like magic almost. I think I think an automation engineer's dream basically. David: Yeah, yeah, yeah, kind of. But is it really true? Is that happening? Willem: I think lights out, I mean, exists already for a while. you just need to look at the right places. We see examples of car factories that are heavily, heavily automated already for a long time, and then they're going even more in that direction. But more simple warehouses. Yep. That's something that's been around for quite some time, is fully automated warehouses. And it's the same thing, you have those robots going everywhere, picking stuff and even packaging, all happens automatically. David: reorganizing the warehouse, making sure it's fully optimal. So those are indeed very interesting examples. However, in a pure manufacturing context, there are a couple of, I would say, a set of factors which makes this possible. First of all, we need to have a structured environment. We can't just keep on slapping AI on everything. Processes typically who are repetitive in nature, where there is not too much variation. And I think that's really an important one with automation, digitalization, and then maybe even the very advanced Lights Out concepts really taken into consideration from the start, which means it's more applicable to Greenfield. type of plants, so the ones who are newly built, are newly engineered, than the ones who already exist for decades, maybe even a century. Willem: Yeah, yeah. I think if you think about a warehouse example, a warehouse that's been there for like fifty years, always been operated manually, you're not just gonna transform it with software into a fully automated warehouse. Impossible. David: On other hand, we started talking about AI. The examples we gave, isn't that really AI or is that just really, really clever automation and digitalization? Willem: Some of it is. I mean, let's be honest. I think everybody needs to say they do AI for a couple of years now. But take a good look at at what's really changing. If you're looking at robotics, things that robots can do now compared to five, six years ago, it's really moving fast thanks thanks to AI. David: also not just what they can do, but how we program them, how engineers actually create the software or have AI create software to do what they have to do. Willem: Vision systems, David, I think I mean we still worked in a time where this was much more deterministic. Now with AI, vision systems are vastly more powerful than they were before. And and that's something that's accessible to everybody, I would say. David: It's clear that in those cases, things go faster, things become more easy to implement. However, most of the existing companies, so going back to those brownfield plants, they don't have the luxury of having fully digital engineering files, digital twins containing all data. In new plants, have simulation data of what is going on inside the factory. Brownfield plants typically don't have that data set. That also means that having AI run a plant might be a step too far. However, current AI technology is very, very good at something totally new or untouched until a couple of years ago, and that is working with knowledge, putting knowledge to work for us. So let's explore that a bit further. Willem: David, we've been working on data in manufacturing for a long time now. but if we're honest, we've been neglecting and not looking at a huge set of data for decades. Because it was just too difficult to handle. I'm thinking manuals, procedures, shift reports, incident reports. B and IDs can be digitized, but how easily are they integrated with everything? all those types of Data would take a huge team and even then give mediocre results, let's say ten years ago. So we just it wasn't worth the effort. And I think now that that's changed. I mean, we're all so used to it by now, but handling text the way that AI and LLM specifically do opens up a lot of opportunity for us. David: Yeah, let's just take a simple example here. So suppose I'm an engineer. Well, actually I did that type of project myself as well, but like I'm an engineer and I want to understand why my pump P101 has been losing performance over the last so many weeks. Like what are typical steps an engineer would take? Willem: Okay. maybe he would take a look at the pump first, understand where it sits. David: terribly. Willem: Yeah, or maybe sometimes during maintenance they might take pictures. Maybe he can find out what's happening if there's some kind of corrosion happening over time. So he would look at pictures maybe. He would look at the P and ID to get a a feeling like to what is connected, what sensors do I have. he would maybe query the PIM system to find out. How much power is it drawing? What are tank levels? Those kind of things. look for an all of these there. He might look at OE reports to find out if there were downtime events linked to this. Search the CMMS for maintenance history. You would then pick up maybe the manual of the manufacturer to find out where the safe operating points are. Are you operating outside of the margins? Take a look at the PNID again. So if if you miss something, read read shift reports, talk to people, and all that would go into his mind to come to an analysis. And if you would say ten years ago, let's build a software to support that, I think we would have said like just don't start. David: difficult. Absolutely. Willem: while now it's perfectly feasible for AI, have a couple of agents to process those shift reports, look at the OE records, get that SAP data, start to correlate all those things, even look at the pictures from the manual with the curves, and maybe combine them with some basic knowledge and formulas on on pumps. I think you can build quite a performance system already to support that engineer in his in his mission. David: That means that we are basically taking steps not towards autonomous control, towards autonomous investigation or just a very clever aid. Willem: I think you start you start with a clever eight. I think that's the first step. Yeah. because it's gonna be hard to go from zero to an auto autonomous system looking for data. But once you've noticed that it really works, I don't know if there's much stopping you from letting the AI read your data and looking for correlations on its own. And then coming back with findings to to the plan, to the operators, to the engineers. So instead of Asking AI to control your plant, lights out fully automated. I think this is a thousand times easier to achieve and more realistic for brownfields. David: Well, actually, I would even say for every industrial setting. Willem: That's true, that's true. David: Now, before people start going like, yeah, but that's also what the marketing because what we're now saying is basically what the marketing also says, right? Willem: In a sense. David: How do we achieve that? What steps are needed in order to have those agents start running and start investigating and start giving us advice? Willem: There's a spectrum on being able to execute on this and not. And I think one of the biggest factors to be on the ones that can execute this is gonna be your access to contextualized data. It's what we've been saying before. No matter how good the AI gets, if it doesn't have access to the data, it's gonna be useless. So all the work we've been mentioning about structured data, time series data, contextualizing it. getting an idea of events happening in your plant, that remains absolutely critical. We're just going to have an add a la we're gonna have to add a layer on top of this. And that's gonna be how do we manage the knowledge? It could be generic knowledge, knowledge about heat exchangers, knowledge about pumps, knowledge about whatever equipment you have. Could be site specific knowledge, like we process these things this way. I think That's what you would put other context management or ontologies. That world is is relatively new. but I'd say without these two elements you're not gonna get very far. And if have those, I think you can do really cool stuff. David: That's the technical side of the coin. Coin has two sides. The organizational one is equally important. And I think for these types of innovation, neither IT nor OT can do this alone. Cooperation is absolutely essential. Now we already recorded the video which we titled, what is IT OT convergence? And we talked about that in that video as well. for those who would like to take a look on the more organizational side of things, go to that video. Can we end this one with a statement that starting today is always the better option? Willem: I think the alternative is other way to put it is like there's two plants. One started today and one just didn't start. in ten years. Which plants do you want to be? Well David: That's a no-brainer. So with that piece of advice, collecting data, contextualizing data, yes, it's a gigantic effort. Willem: I thought you were gonna say something else. David: And I'm not gonna cut it from the video. It's a shitload of work. No, it's a gigantic effort, but it's like eating the elephant. So piece by piece starting today with this video, we try to explain you a little bit about industrial AI. We have all the industrial AI videos on the YouTube channel as well, as well as data platform videos, UNS, et cetera. So you can explore all bits and pieces on our YouTube channel. Now, if you want to go pass buzzwords, If you really want to dig into digitizing manufacturing, go to itotinsider.com where you find all our free content. Go to itot.academy if you want to explore these topics together with us, which is always, it's a lot of fun. Willem: It's a lot of fun. And I love those. David: And also the interaction with the other people in the core. Willem: That's why we do it. Absolutely. It's not a it's not a remote e e-learning course, by the way. It's very interactive. It's not recorded. David: Absolutely. Or finally, we already mentioned, grab your copy of the ITOT handbook. to itotbook.com or your favorite online bookseller. Thank you very much. Take care. Bye bye. Willem: Bye bye.